Community Action

Combining Social Norms and Social Marketing to Address Underage Drinking: Development and Process Evaluation of a Whole-of-Community Intervention

Sandra C. Jones, Kelly Andrews & Kate Francis •   2017
This paper reports on a novel, community based social marketing intervention designed to correct misperceptions of alcohol related social norms in an Australian community. The project utilised a social marketing approach, informed by the full complement of Andreasen’s social marketing benchmarking criteria, and concurrently targeted adolescents, parents of adolescents and the broader community. Using extensive Read more..

Booze and beach bans: turning the tide through community action in New Zealand

Conway K •   2002
Many beach and holiday resorts experience major problems with alcohol-related public disorder. Following an escalation in alcohol-related incidents in the New Zealand beach community of Piha, a community-driven response to address issues of community well-being and safety was initiated by concerned residents. A case study evaluation reported on the development of a community coalition involving community and statutory stakeholders and the successful implementation of local community action strategies. These included a beach alcohol ban, extensive local publicity and a community policing presence over successive summers. An examination of the case study suggests that inter-sectoral collaboration, and multiple level strategies through policy, promotion and enforcement activities are key factors in enabling communities to successfully reduce alcohol-related harm.

alcohol-related harm strategies community action policing alcohol management strategies community collaboration public alcohol public disorder law enforncement

My peer toolkit

Western Australian Centre for Health Promotion Research Curtin University in Perth
The toolkit contains information for practitioners who are either interested in starting a peer-based youth program or are currently running one and would like ideas and support to improve its implementation and evaluation.

youth community programs project peer based

Peer Education: From evidence to practice: An alcohol and other drugs primer

J McDonald, A Roche, M Durbridge, N Skinner. National Centre for Education and Training on Addiction (NCETA) •   2003
This document on Peer Education is an excellent example of how to translate best evidence into meaningful action. What is provided here is a bridge between the researcher and the practitioner. The background literature on drug education generally, and more specifically peer education, is reviewed together with the underpinning theoretical models that support strategies such Read more..

youth prevention community strategy guide peer education

Leveraging social media. The social media prescription for better health: How can health promoters use social media to change Australia’s drinking culture?

Australian Drug Foundation (ADF) •   2014
Featuring a selection of case studies from both the alcohol and health promotion sectors, this publication explores the opportunities presented by social media and culminates in a step-by-step guide for using these new platforms in health promotion

Communication community action facebook social media promotion health promotion media


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