This paper reports on a novel, community based social marketing intervention designed to correct misperceptions of alcohol related social norms in an Australian community. The project utilised a social marketing approach, informed by the full complement of Andreasen’s social marketing benchmarking criteria, and concurrently targeted adolescents, parents of adolescents and the broader community. Using extensive Read more..
A webinar for Preventive Health Matters Caroline Read more..
Many beach and holiday resorts experience major problems with alcohol-related public disorder. Following an escalation in alcohol-related incidents in the New Zealand beach community of Piha, a community-driven response to address issues of community well-being and safety was initiated by concerned residents. A case study evaluation reported on the development of a community coalition involving community and statutory stakeholders and the successful implementation of local community action strategies. These included a beach alcohol ban, extensive local publicity and a community policing presence over successive summers. An examination of the case study suggests that inter-sectoral collaboration, and multiple level strategies through policy, promotion and enforcement activities are key factors in enabling communities to successfully reduce alcohol-related harm.
alcohol management strategies
myAODPrevention, is an online national AOD prevention resource for AOD workers. It contains foundational theories underpinning good prevention practice.
The toolkit contains information for practitioners who are either interested in starting a peer-based youth program or are currently running one and would like ideas and support to improve its implementation and evaluation.
This document on Peer Education is an excellent example of how to translate best evidence into meaningful action. What is provided here is a bridge between the researcher and the practitioner. The background literature on drug education generally, and more specifically peer education, is reviewed together with the underpinning theoretical models that support strategies such Read more..
This document explores the effectiveness of peer education as a drug prevention strategy and what constitutes ‘evidence’ when evaluating peer education programs.
Featuring a selection of case studies from both the alcohol and health promotion sectors, this publication explores the opportunities presented by social media and culminates in a step-by-step guide for using these new platforms in health promotion
This guide is intended to provide the information and tools you need to get your message across to the media and through them to others in your community. It focuses on print, radio and TV news and current affairs media.
The purpose of this guide is to provide a resource for community arts practitioners to use when they evaluate community arts projects. It is designed to be as flexible as possible, so that it can be used by the wide variety of organisations involved in the community arts and so that it can cover the Read more..