Media | Resource Topic | Act on Alcohol

Combining Social Norms and Social Marketing to Address Underage Drinking: Development and Process Evaluation of a Whole-of-Community Intervention

Sandra C. Jones, Kelly Andrews & Kate Francis • 2017

This paper reports on a novel, community based social marketing intervention designed to correct misperceptions of alcohol related social norms in an Australian community. The project utilised a social marketing approach, informed by the full complement of Andreasen’s social marketing benchmarking criteria, and concurrently targeted adolescents, parents of adolescents and the broader community. Using extensive Read more..

Leveraging social media. The social media prescription for better health: How can health promoters use social media to change Australia’s drinking culture?

Australian Drug Foundation (ADF) • 2014

Featuring a selection of case studies from both the alcohol and health promotion sectors, this publication explores the opportunities presented by social media and culminates in a step-by-step guide for using these new platforms in health promotion

Communication community action facebook social media promotion health promotion media

Working with the media: A common-sense guide for communities taking action to address drug-related issues

NSW Premiers Department • 2002

This guide is intended to provide the information and tools you need to get your message across to the media and through them to others in your community. It focuses on print, radio and TV news and current affairs media.

Communication community action promotion media media release key messages interviews