- The problem: what is it/the behaviour you want to address?
- Target audience: who is the project aimed at?
- The setting: where is the project going to take place? Schools, a workplace etc.
- Goal: what are you trying to achieve?
- Objectives: what do you need to do to achieve the goal? Objectives need to be measureable within a timeframe.
- Strategies: identify how the objectives will be achieved.
- Activities: workshops, support groups, events (festivals, concerts, sports, arts), posters/flyers/booklets, websites, social media, training sessions etc.
- Evaluation: how will you measure your success?
What are goals, objectives and strategies?A goal should directly address the identified problem. It should state the change you want to see at the end of the project.
For example: To reduce the number of seniors at the Shady Pines Retirement Village drinking at unsafe levels (i.e. more than 4 standard drinks consumed in one sitting) by 20 percent within 6 months.
Your objectives should directly address the factors that are contributing to the problem. They should state what you want to change, for who and by how much.
For example: Within three months, 80 percent of residents at the Shady Pines Retirement Village will be aware of the Australian Guidelines to Reduce Health Risks from Drinking.
Your strategies describe how you’re going to achieve each of your objectives.
For example: To develop the personal skills and knowledge of seniors regarding harmful alcohol use by delivering three “Ageing and Alcohol” workshops (one per month) at the local retirement village starting 15 April 2016.
The SMART methodWhen working out your goals, objectives and strategies, it’s a good idea to use the SMART method. SMART stands for:
Specific What do you want to achieve, by when, for who, where and how much do you want to achieve?
Measurable Can you measure the progress of your goals, objectives and strategies?
Achievable Can you reach your goals with a reasonable amount of effort?
Realistic Is it realistically possible using the skills and resources you have available?
Time limited Can you reach your goal in the allotted time?